Strategi Peningkatan Investasi Melalui Analisis Sektor Unggulan

Abstract

Pemalang Regency is a region that has significant economic potential and pro-investment policies. This research aims to formulate strategic recommendations that can be executed by the regency to increase investment in the leading sectors of the regional economy. The research methods used mixed methods of quantitative and qualitative, with analysis techniques of Location Quotient (LQ), Shift-Share (SSA), Typology Klassen to assess the condition of the regional economic structure, and SWOT Analysis. The data used secondary data and others from Focus Group Discussions (FGD). The results showed that the sectors of agriculture, mining electricity procurement, trade, accommodation, financial services, and education are the basic sectors and fundamental sectors that require support and attention to increase regional economic growth. It is important to boost investment, recommendations for policy strategies that can be implemented by the Government of Pemalang Regency are progressive S-O (Strengths-Opportunities) strategies, which include: (1) Developing Innovation and Agrotechnology Centers through funding and support in research and innovation, (2) Promoting investment based on superior natural resource potential and a relatively low minimum wage, (3) Establishing Industrial Allotment Areas around the Pantura route in collaboration with investors, and (4) Engaging in Public-Private Partnership (PPP) Cooperation for infrastructure development in Pemalang Regency.